A competitive market of scented candles is dominated by big brands. But it doesn’t mean your homemade scented candles can’t stand a chance. Scented candle QR code here can be your first step to marketing it. But there is more to it indeed.
With its growing popularity and endless possibilities, TikTok is becoming a hub for small businesses, even for your homemade scented candles. In this blog post, we’ll explore some brilliant ideas to showcase your artisanal products on the platform and gain more customers. So let’s embrace your creativity and build your small business.
Workspace Tour
Giving your followers a peek into your scented candle workspace is always a great idea to get started. A workspace tour can provide insight into how you create each candle and give viewers an idea of the process behind it. It can even make a great impression on your candles.
Start with introducing yourself and your workspace in a brief intro video. From there, take them through the various stages of creating a candle that is unique to yours – from melting wax to adding fragrance oils and wicks. Then make the video engaging by using relevant filters, trending background music, and voiceover.
A Day in the Life of a Scented Candle Maker
The life of a scented candle maker may seem serene and relaxing, but it’s actually a hectic schedule full of hard work and creativity. Every day starts early in the morning with an inventory check to see what materials are needed for the day ahead.
Once everything is accounted for, the actual process of making the candles begins. This might include melting down wax, mixing fragrances and colors, pouring into molds or jars, wicking each candle, and trimming any excess wick. Each step requires precision and attention to detail to ensure that every single candle comes out perfectly every time. While it may not always be easy being a scented candle maker due to long hours spent crafting beautiful products – those who love their craft wouldn’t trade it for anything else!
Influencers’ Testimonies
Partnering up with influencers is always the best step to take as your first leap into the world of online marketing. These people have features that can be an excellent source of inspiration for their followers. It makes it ideal to work with and promote your homemade scented candles on TikTok.
These influencers can provide testimonials about how they use and enjoy your candles. They could share their opinions, experiences, and even a video review showcasing the different ways they incorporate your products into their daily routines. Additionally, influencer testimonies help establish credibility and trustworthiness among potential customers.
Facts About Sleep Apnea and the Benefits of Scented Candles
Aside from those three, why don’t you start talking about your product indirectly? Go for a little bit of soft selling. You can create content about sleep apnea which often interrupts breathing during sleep, affecting many people around the world. Then, show the good news that your scented candles can be the best natural remedy for this issue.
Highlight how these candles work to improve the quality of your sleep. For instance, you can create short animations on how they create a calming and relaxing environment in the bedroom. Don’t forget to bring in some humor and personal touches here and there.
TikTok is the ultimate platform to promote your homemade scented candles and reach out to potential customers. Remember, TikTok content marketing is all about creativity and authenticity, so let your personality shine through in every video you post.
